The 2025 Bentonville Christmas Parade Is Heading to Television!

Emmy-nominated DWTN Now is bringing the magic of the 2025 Bentonville Christmas Parade to televisions across Northwest Arkansas as a special gift to the community.

The DWTN Now: 2025 Bentonville Christmas Parade Highlight Show captures the sparkle, sound, and spirit of this beloved celebration, offering viewers a front-row seat to the parade route, behind-the-scenes moments, and the community pride filling Main Street and the Downtown Bentonville Square.

The highlight show airs on Arkansas CW on Christmas Eve (12/24/25) from 9:30–10:30 p.m., with a second broadcast on Christmas morning (12/25/25) from 8:00–9:00 a.m. on ABC 40/29. It's a heartwarming holiday experience for the whole family.

Hosted by Dana Schlagenhaft and Aaron Nolan, the broadcast is led by Executive Producer Lisa Brence and Executive Editor Kyle Yazzie, supported by an award-winning production team. The Jackson+Appleton production team delivers an immersive viewing experience using a multi-camera setup, including a 12-foot jib camera and a drone capturing sweeping views of the parade’s two-mile route. You can read more by going to the Downtown Bentonville Incorporated's Website

DWTN Now is proudly produced by the nonprofit Downtown Bentonville Incorporated.