College basketball heats up this weekend as CW Courtside Saturday features a non-conference matchup between USC Upstate and #14 North Carolina. The Tar Heels enter riding major early-season momentum, powered by a fast-paced offense and a deep rotation that has them eyeing a strong postseason run. Across the court, USC Upstate embraces the underdog role. The Spartans bring grit, confidence, and a relentless defensive style that has already made them a threat to spoil the plans of bigger programs. Don’t miss USC Upstate vs. #14 Louisville 📅 Saturday ⏰ 1:00 PM 📺 The Arkansas CW How to Watch The Arkansas CW in NW Arkansas & The River Valley Antenna: 40.2 or 29.2 Cox Cable: 4 AT&T TV: 30 DirecTV: 41 DISH: 21

Our heartfelt gratitude goes out to our incredible community for their generous support of our local children's shelter. This past weekend marked the success of our 11th Annual 40/29 and The Arkansas CW Toy Drive, proudly sponsored by Whataburger, which benefitted the Northwest Arkansas Children's Shelter. Thanks to your generosity, we collected $12,900 worth of toys and other holiday items for the shelter at Pleasant Crossing Walmart location on Friday. Plus, throughout the weekend we helped collect $2,290 in online donations and for a total of $15,190. Thank you! 🤗❤️   If you are unable donate on location you can still donate by either picking something from their holiday registry- Click here  or donate directly to the shelter here.      For many of these kids, the holidays can be a difficult time, and they may not be able to spend Christmas with their families. Your gift helps brighten Christmas morning and bring joy to a child in need. Thank you for helping us make this holiday season a little brighter for local children and youth! Click to watch video below Brought to you by Special Thanks to Walmart!

Bentonville is getting ready to light up the streets once again as the 2025 Bentonville Christmas Parade rolls into downtown on Saturday, December 13 at 6:00 PM. One of Northwest Arkansas’ most beloved holiday traditions, the parade brings families, visitors, and the whole community together for a night of festive cheer right in the heart of the city. Hosted by Downtown Bentonville Incorporated, the annual parade features more than 100 floats, dazzling lights, high-energy performances, marching bands, and plenty of Christmas spirit. With the Bentonville Square already decorated for the season, the entire downtown becomes a glowing holiday destination. 🎅 What to Expect at the Parade The Bentonville Christmas Parade is known for its warm, small-town charm blended with big holiday energy. Attendees can expect: Colorful floats  from local businesses, schools, and community groups Live performances  by dance troupes, cheer squads, and musicians Marching bands  from across Northwest Arkansas Holiday characters  and Christmas classics brought to life A community atmosphere  filled with excitement, laughter, and winter magic This event is extremely family-friendly and draws crowds from across the region. Plan for a vibrant, bustling downtown! 📍 Parade Location The parade takes place in Downtown Bentonville, The procession will begin in the staging area near SW 10th Street, then head north on Main Street all the way toward the Square. The parade will wrap around the Downtown Bentonville Square, continuing along NW 2nd Street, before turning south onto A Street. From there, the route travels down A Street and finishes in front of First Baptist Church, located between SW 2nd and SW 3rd Streets. ⭐ Tips for Locals & Visitors Arrive early  to secure a good viewing spot and avoid traffic delays. Expect street closures and limited parking  — walking or carpooling is often easiest. Bring chairs, blankets, and warm layers  to stay cozy throughout the evening. Support local businesses  by grabbing a bite or shopping downtown before or after the parade. Explore the holiday lights  around the Bentonville Square for great photo ops and added festive fun. Plan extra time  if you're new to the area — crowds are large, but the energy is worth it! 🎁 Make the Most of the Holiday Season The parade is just one piece of downtown Bentonville’s December magic. From holiday markets to ice-skating and local shopping events, visitors and residents can fill their entire weekend with seasonal fun. For more information on Downtown Bentonville Inc Christmas Parade or Visit Bentonville site .

We need your help this holiday season! Join 40/29 and The Arkansas CW for the 11th Annual Toy Drive, brought to you by Whataburger, benefiting the Northwest Arkansas Children’s Shelter. This year’s toy drive will take place in front of the Pleasant Crossing Walmart Supercenter in Rogers. Friday, December 5th from 6 AM – 6 PM. Bring a new, unwrapped toy to the event on Friday, and as a special thank-you, the first 100 donors on location will receive an exclusive CW teddy bear keychain (while supplies last). Plus, Whataburger will be on-site from 2 PM – 6 PM with extra fun and support! Your generosity truly matters. Watch the video below to learn how your donation directly impacts the children at the NWA Children’s Shelter. For many of these kids, the holidays can be a difficult time, and they may not be able to spend Christmas with their families. Your gift can help brighten Christmas morning and bring joy to a child in need. If you're unable to donate in person, you can find donation links on 4029tv.com . Donations are accepted until Monday. Thank you for helping us make this holiday season a little brighter for local children and youth! Brought to you by

The road to the 50th Hogeye Marathon & Relays kicks off with a community celebration this Sunday, December 7, 2025, at 2:30 p.m. at Black Apple Hard Cider, 321 E. Emma Ave. in Springdale. Runners, clubs, sponsors, and community members are invited to meet up, enjoy a relaxed afternoon, and get excited for the 2026 race weekend. Local run clubs will be on site to talk training, connect with new runners, and serve up their best chili in a friendly chili-tasting competition, where guests can vote for their favorite. Attendees will also receive an exclusive discount code for the 50th Hogeye Marathon & Relays, happening April 11–12, 2026, featuring the marathon, half marathon, 10K, 5K, and relay races. Come grab some chili, enjoy a cider, and help kick off Hogeye’s Marathon.

At the Bentonville Fashion Week Fall/Winter Show at the Pinnacle Hills Promenade Mall, artisan Beatriz Segura, founder of B Magic Craft Hands, captivated the audience with a heartfelt celebration of Mexican textile traditions. Originally from Mexico, Beatriz is a passionate artisan and educator dedicated to preserving the rich cultural heritage woven into her country’s fashion artistry. Her runway pieces were a vibrant tribute to identity and craftsmanship, showcasing intricate hand-embroidered designs that highlight techniques like Tenango stitching, each thread telling a story. Beatriz’s collection brought warmth, history, and authenticity to the runway, reminding viewers of the magic found in handmade details. Every garment she presented radiated cultural pride, artistry, and a deep connection to tradition. Check Out B Magic Crafts Hands Runway Below

At the Bentonville Fashion Week Fall/Winter Show at the Pinnacle Hills Promenade Mall, designer John Pryor, founder of Madison Stitch, delivered a standout runway moment that blended craftsmanship, sculpture, and style into a breathtaking presentation. Based in Kansas City, Pryor is widely known for his rugged, heirloom-quality leather bags, pieces that are built to last and crafted with intention. But at Bentonville Fashion Week, he pushed his artistry even further. Drawing from his background in furniture design and his deep appreciation for expert craftsmanship, Pryor debuted a new direction: sculptural fashion pieces that blur the line between accessory and art. His runway collection featured striking forms created from leather, wood, and brass, transformed into wearable structures that felt bold, modern, and completely unique. Each piece showcased the raw beauty of natural materials while highlighting the precision and skill that define Madison Stitch’s signature style. Check Out the Madison Stitch Collection Below

Fashion Designer Faith Hollis, the visionary behind Faith & Co. displayed her collection at the Bentonville Fashion Week Fall/Winter Show at the Pinnacle Hills Promenade Mall. Faith & Co. is far more than a fashion label, it's Hollis’s deeply personal love letter to healing, empowerment, and the glamour she once longed for. Each piece she creates carries emotional depth, woven with intention and inspired by her own journey of transformation. Her designs bring together sophistication and spirit, offering silhouettes that shine with confidence and grace. From luxurious textures to thoughtful details, every garment reflects her belief that fashion can uplift, inspire, and become a form of self-renewal. Click Below To See Faith Hollis' Runway

The stage is set, the stakes are high, and the final Saturday of the CW Football regular season promises to deliver an electric doubleheader packed with intensity and emotion. Game 1: Boston College vs. Syracuse The afternoon kicks off with a matchup steeped in history as Boston College faces Syracuse. These long-time rivals bring decades of memorable moments, heartbreakers, and iconic plays to the field, and both programs enter determined to finish the season strong. Game 2: Oregon State vs. Washington State After the sun sets, the spotlight shifts west for a rugged PAC-12 showdown as Oregon State visits Washington State. These two physical, blue-collar programs are known for fiery fanbases, unpredictable finishes, and offensive fireworks. The final CW Football Saturday combines tradition, passion, and high-stakes competition from coast to coast. It all begins with CW Football Saturday Countdown at 1:30 p.m., only on The Arkansas CW. How to Watch The Arkansas CW in NW Arkansas & The River Valley Antenna: 40.2 or 29.2 Cox Cable: 4 AT&T TV: 30 DirecTV: 41 DISH: 21

At the Bentonville Fashion Week Fall/Winter Show at the Pinnacle Hills Promenade Mall, audiences were treated to the work of a true industry veteran: Ashton Hall, a Creative Director with more than thirty years of global fashion experience. With a career that includes collaborations with luxury giants like Michael Kors and the honor of dressing former First Lady Hillary Clinton, Ashton brings world-class vision, craftsmanship, and storytelling to every design he touches. His latest collection, “East Meets West: Threads of Heritage,” is a masterful fusion of cultural aesthetics and high-end artistry. Classic Americana selvedge denim meets the refined detail of Asian-inspired design, elevated by sumptuous cashmere and rich leather. The result is a collection that feels both familiar and transcendent, an homage to heritage, innovation, and the timeless beauty found where cultures intertwine. Check Out Fashion Designer Ashton Hall Runway Below!

Christmas Honors is a community-led volunteer event dedicated to honoring the fallen servicemen and women laid to rest at the Fort Smith National Cemetery. Each December, thousands of volunteers gather to place a wreath on every headstone, more than 16,000 in total, creating a powerful display of gratitude and remembrance for the heroes who made the ultimate sacrifice. Key Event Dates and Details Wreath Workshop & Assembly / Friday, December 5, 2025 Fort Smith Convention Center, Hall C 8:00 a.m. to 2:00 p.m. Volunteers will gather to assemble thousands of wreaths in preparation for the placement ceremony. Trucks and trailers are needed to help transport completed wreaths from the convention center to the cemetery. Christmas Honors Wreath Event / Saturday, December 6, 2025 Fort Smith National Cemetery Family Time: 8:00 a.m. – 10:30 a.m. Families of fallen heroes are invited to place wreaths on their loved ones’ headstones during this private and respectful time. Public Ceremony: 11:00 a.m. A community ceremony will be held at the pavilion to honor all who have served and sacrificed. Public Wreath Placement: Approximately 11:30 a.m. Following the ceremony, all attendees will help lay wreaths on the remaining headstones throughout the cemetery. Wreath Pick-Up and Storage Volunteers with trucks and trailers are also needed for post-event cleanup and transport: Wreath Removal: Wednesday, January 7, 2026 Fort Smith National Cemetery Wreath Pack-Up: Thursday, January 8, 2026 Fort Smith Convention Center For more information, volunteer opportunities, or donation details, visit www.ChristmasHonors.org

CW Football Saturday rolls on with an all-South Carolina matchup as Furman visits Clemson in Death Valley. Though the schools sit less than an hour apart, they represent two very different stages of college football—one an FCS powerhouse, the other a national title contender. Furman, one of the most successful programs in FCS history, is ready to make a splash against a top-tier opponent! Clemson is fired up to continue building momentum with their explosive offense and a defense designed to dominate! Don’t miss the Paladins and the Tigers in this South Carolina battle. Coverage begins with CW Football Saturday Countdown at 3 PM, on The Arkansas CW. How to Watch The Arkansas CW in NW Arkansas & The River Valley Antenna: 40.2 or 29.2 Cox Cable: 4 AT&T TV: 30 DirecTV: 41 DISH: 21